There was a time when you could get decent ranking in the search engines by simply maneuver the page meta tags, then the search engine algorithms got much more difficult to game and meta tags no longer held any weight as far as getting your pages to rank well in the search results as it was far to easy for anybody to manipulate.
On page seo (search engine optimization) had become an important factor and required several factors such as keyword density, h1, h2, and h3 headers as well as keyword rich URL’s to name a few but it wasn’t too long before clever webmasters had things figured out and were once again able to manipulate search placements .
With today’s search engine algorithms, SEO is not all about on page factors anymore it is equally (if not more) important to implement off page optimization which primarily consists of backlinks to your website or internal pages, you see, Google as well as the other search giants now look at an incoming links as a vote of confidence for your page, in other words, if someone feels your web site is useful enough to link to it from their site then Google (and the others) will typically agree and will put you on top of the results.
remember the days when you could get good ranking in the search engines by simply exploit the page meta tags, then the search engine algorithms got much more difficult to game and meta tags no longer held any weight as far as getting your pages to rank well in the results page as it was far to easy for anybody to manipulate.
On page seo (search engine optimization) had become an important factor and involved several factors such as key word density, h1, h2, & h3 headers as well as keyword rich URL’s just to name a couple but it wasn’t very long before smart webmasters had things figured out and were able once again to manipulate the serp’s .
With today’s search engine algorithms, search engine optimization is not all about on page factors anymore it is equally (if not more) important to implement off page optimization which really only consists of incoming links to your website or internal pages, you see, Google, Yahoo and MSN now look at an backlinks as a vote of confidence for your web page, in other words, if any one feels your web site is useful enough to link to it from their web site then Google (and the others) will typically agree and will rank you very well .
You might be asking yourself…. How does Google know what particular keywords my webpage is relevant to? , well the answer actually comes very easy by the words that other web sites, in other words a web site may include something like.. Get more information on dog draining, and they would backlink the words Dog Training to point to your page comes along and crawls that other page it will see the text link “Dog Training” and actually follow the link over to your website, at this point it indexes this information to be used to figure out what your web site is all about and where to , the way it [spin] decides where to rank it is by counting the amount of these inbound links your website has.
Since the introduction of back link importance into the search algorithms, webmasters have been trying to find ways to harvest these backlinks and have come up with several ingenious systems such as selling and buying links, exchanging links, reciprocal links , three way links and a whole bunch of techniques and for a while many of these black hat linking techniques actually worked until the search engines started to crack down and de-index those pages that included in artificial back link campaigns.
as I write this article and far into the future, the best most beneficial in bound link is and will always be a 1 way link from a webpage
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